Here’s a cool example of how a simple idea works. Last week, Marimekko presented its Spring/Summer 2011 fashion collection at Helsinki’s wholesale flower market, a vast building near the harbor where most imported flowers land first. Pathways created with masses of potted plants, and summer-dreamy music by Matti Pentikäinen, gave a minimalist background for the season’s collection designed by Mika Piirainen and Noora Niinikoski.
Marimekko Spring/Summer 2011 from The Cool Hunter on Vimeo.
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